ScanMania
The largest Carrefour contest in Belgium.
Digital interaction
Customer experience
Instore media
Bonusland
Case
About ScanMania
With this campaign, Carrefour integrated an online contest with instore promotions, aiming to boost customer engagement and drive sales through special offers and an exciting contest experience. Running for 5 weeks across 715 stores, they provided a seamless connection between online interaction and instore shopping to maximize participation and impact.
Customer
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Instore
Placement of PLV materials
Carrefour Belgium partnered with Shelf Service to ensure the successful rollout of instore marketing tools for their ScanMania contest. Our task was to manage the logistics, installation, and support of contest-related promotional materials across 715 Carrefour locations within an ambitious timeframe of 10 working days.
Online
Bonusland: ScanMania's contest platform
The Bonusland platform, developed by Shelf Service, served as the central hub for managing and analyzing customer data during Carrefour’s ScanMania contest. This powerful platform enables Carrefour to track customer participation in promotions and the contest in real-time, providing valuable insights to optimize future marketing actions.
Kiosks
Installation of additional kiosks
Shelf Service installed 300 additional instore kiosks for the ScanMania campaign. With every €25 purchase, customers received a voucher at the checkout, which allowed them to participate in the contest. The voucher could be activated either from home through the Bonusland platform or directly instore using our mini kiosks or the fixed Market loyalty kiosks of which another 250 are available. This flexible approach ensured a convenient and user-friendly participation process, both online and instore.
Roadshow photobooth
SCANdalouse activation campaign
For the SCANdalouse activation, we delivered a range of essential services to ensure a successful campaign. This included the provision of two photobooths designed to enhance customer engagement through interactive experiences. We also developed the software specifically tailored for the SCANdalouse activation, creating a seamless and engaging experience for Carrefour customers. Additionally, we managed the production of promotional materials such as displays and beach flags, ensuring strong visual impact at the participating locations.
Result campaign
A powerful collab
Carrefour and Shelf Service successfully collaborated to bring the large-scale ScanMania campaign to life. This partnership ensured a seamless execution of the campaign, enhancing customer engagement and delivering a memorable experience across Carrefour stores. Together, they created an impactful campaign that strengthened Carrefour's connection with its customers.
Dave Froidcoeur
Operational Customer Marketing Director
Our collaboration with Shelf Service for ScanMania was truly scantastic - from smooth execution to innovative solutions, they ensured that every aspect of the campaign scanned perfectly into place!
Shelf Service ensured that every aspect of the campaign scanned perfectly into place!
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